Non-Secure Sites vs. Secure Sites – Older websites, typically those that have not been recently updated by your web designer are likely non-secure. This means, they are wide open to MITs or “Man-in-The-Middle” attacks in which malicious codes are injected into connections between your online visitors and your website.
Cyber criminals can make unwanted changes to your site or hi-jack it and hold it up for ransom. Worse yet, your site visitors can be re-directed to fake websites (Phishing) where their personal information, such as login credentials can be stolen. Further, personal information that is submitted through an unsecured website’s contact form, travels in clear text through the Internet and can easily be compromised.
Current and potential customers who had a bad experience with your website will avoid it in the future and warn others about it. Negative ratings related to privacy concerns not only undermine your marketing efforts but also damage your reputation.